Die Happy TONIGHT is a New York City based BOUTIQUE HOSPITALITY & CREATIVE AGENCY. We ARE the creators of Rosewood Theater, THE SEXIEST GENTLEMen’s CLUB ON EARTH. Our liberating social experiences are enjoyed by adventurous men and women throughout New York City and the world.




Die Happy Tonight started with the belief that life is too short for dull nights. That if you truly want to experience something amazing, you must take the plunge into the unknown. 

tumblr_m3ecigs3qL1r8fubmo1_500 copy.jpg

We took that plunge in 2014 by hosting our first event at our Founders loft. We created a safe and relaxed space that put women in charge and the rest, as they say, is history.


But I am greedy for life. I do too much of everything all the time. Suddenly one day my heart will fail...Perhaps they will put on my tombstone. 'This Man Died from Living Too Much." - Sir Ian Fleming


Today, Die Happy Tonight's events are highly sought after by adventurous men and  women around the globe. Our invitation only events are highly curated, social celebrations with playful twists. We're known for attracting beautiful people, dancing all night, taking risks and enjoying life a little too much in the company of our guests.

If you share in our profound appreciation for authentic connections, provocative experiences and bold women, we invite you to join us.


Over the years, Die Happy Tonight has been often imitated - we’re flattered. What has made Die Happy Tonight truly unique and difficult to replicate is our culture, our people and our leadership. Above all else, we're guided each and every day by our organizations ethos.

OUR Ethos

Integrity - We believe in treating people right. Especially the women that frequent our events. When these women are educated, respected and empowered something electric happens.

Innovation - If you truly want to experience something spectacular, you must take the dive into the unknown. Take risks. Live to the fullest. Experience new people, places and things. When everyone goes right, go left. Think forward. Create.  

Curation - A great party, begins with great people. We go the extra mile and take great pride in attracting a discerning set of men and women guests who add to the energy of our events. Our professional hospitality team, world class entertainment and distinguished partners are by design.

Details - Go above and beyond, even when others don’t take notice. Every small detail amounts to the grand experience. Our goal is simple, provide that “Damn. That was the best night of my life.” moment.

Give Back - Leave the world a better place. We’re fortunate to be in a position to help others in need. With our resources we support a number of local, women focused initiatives and causes.