Die Happy TONIGHT is New York Cities PREMIER underground lap dance party & the creators of Rosewood Theater, A LICENSED GENTLEMEn’s CLUB hidden in hudson yards. JOIN OUR MEMBERSHIP CLUB TO get the most out of your nightlife. We SUpport female empowerment, living uncensored and being yourself…or whoever you want to be, even if just for one night.
Our history.
From Loft Parties to the Erotic Renaissance
Once upon a time, a young marketing executive grew tired of the transactional emptiness that defined most strip clubs. The hustle was predictable, the energy uninspired, and the spark of human connection felt lost. So, one night in 2012, he invited a small group of friends and college girls to his New York City loft for something different—an intimate, underground lap dance party. No stage. No rules. Just a shared hunger for something more real.
What began as a whispered secret quickly became a legend.
These private gatherings evolved into a series of invitation-only events across New York’s most exclusive nightclubs, hotels, and lounges. From this mythic movement, Die Happy was born—a boutique hospitality brand and lifestyle philosophy for those who dared to live free.
In 2018, Die Happy opened Rosewood Theater, re-imagining the gentleman’s club for a new generation. Hidden in Hudson Yards, behind velvet curtains and candlelit corners, Rosewood became more than a venue—it became a sanctuary. A licensed cabaret and social club where sensuality, connection, and expression meet. With its signature speakeasy charm and heart-led culture, Rosewood ushered in the next chapter of nightlife: a conscious cabaret, a sanctuary for real humans.
"When a man meets a woman not to conquer, but to witness—when he listens with his whole body, when he leads with presence, not power—she softens. And in her softening, he is nourished. This is the dance of mutual pleasure. Not performance, but presence. Not control, but communion." - KM, Founder of DIE HAPPY
In 2024, we published the first issue of I AM MEDICINE, a print magazine born from our desire to share our stories. Stories that honor erotic wisdom, empower women, awaken men, and help humanity remember its sensual nature. Part field guide, part prayer, part provocation—I AM MEDICINE marked our expansion into education, mystery school teachings, and collective healing through the erotic.
Today, Die Happy is not just an experience—it’s a movement. We’ve become a home for artists, lovers, leaders, and seekers who believe that pleasure can go beyond the nightlife to be revolutionary. Our culture cannot be copied because it isn’t a formula—it’s a frequency. One built on truth, integrity, play, and a little bit of magic.
We invite you to join us.
#livefreediehappy
We’ve been often imitated (and we’re flattered), but what sets us apart is simple: we lead with soul.
Our Ethos
Integrity
We believe in doing right by people—especially the women who make our world what it is. When women feel safe, seen, and empowered, something electric happens. The whole room changes. We honor that energy.
Innovation
Spectacular experiences don’t happen by staying comfortable. We dive into the unknown, take risks, and follow curiosity wherever it leads. When the world goes right, we go left. We exist to push boundaries—culturally, sensually, and spiritually.
Curation
Great nights begin with great people. We are obsessive about who we invite into our space. From our professional hospitality team and stunning, models to world-class artists and aligned partners—everything is intentional, everything is felt.
Detail
The magic is in the moments. The lighting, the scent, the timing of a touch or a glance—it all matters. We go above and beyond, even when no one’s watching. Because every detail is a spell, cast for that unforgettable, “Damn… that was the best night of my life” moment.
Giving Back
We believe in beauty with purpose. Our success allows us to uplift the women we work with—supporting their creative, personal, and entrepreneurial pursuits. We also give to local and global causes that empower women and protect the sacred feminine.