Die Happy TONIGHT is New York Cities PREMIER underground lap dance party & the creators of Rosewood Theater, A LICENSED GENTLEMEn’s CLUB hidden in hudson yards. JOIN OUR MEMBERSHIP CLUB TO get the most out of your nightlife. We SUpport female empowerment, living uncensored and being yourself…or whoever you want to be, even if just for one night.
OUR HISTORY
Once upon a time, there was a young marketing executive who frequented strip clubs. He became annoyed of the “hustle” and bored of the same everywhere he went. One day, his friends suggested inviting a group of college girls to his New York City loft for a “lap dance” party. The following years are of mystic folklore.
Starting in 2012, this executive began hosting invitation-only events that only fantasies are made of. These infamous secret lap dance parties grew from his home to top nightclubs, hotels and lounges throughout New York City. Along the way he launched Die Happy Tonight, a boutique hospitality and creative agency.
In the summer of 2018, a group of renowned hospitality professionals approached him to re-imagine an existing strip club (the popular Headquarters) and create an entirely different gentleman’s club for the liberated man and woman alike. Through this collaboration, the convergence of food, music, cocktails, and entertainment was formed to create an immersive, multi-sensory adult experience unlike anything before it.
With it’s “underground lap dance” vibe and unique management approach, Rosewood Theater is now considered the “the worlds most liberating gentlemen’s club”. The Hudson Yards, speakeasy inspired lounge has no strip club vibe. Instead, the club boasts a relaxed and upscale cocktail party environment with “atmosphere models” that, if you’re lucky, provide topless lap dances. It’s an experience that can not be defined by words, it must be felt.
But I am greedy for life. I do too much of everything all the time. Suddenly one day my heart will fail...Perhaps they will put on my tombstone. 'This Man Died from Living Too Much." - Sir Ian Fleming
Today, Die Happy Tonight is highly sought after by modern men and women around the globe. Our unique gentleman’s club and envelope pushing experiences have revitalized an otherwise stale nightlife and adult entertainment industry. We're known for our beautiful girl-next-door women , throwing parties that are actually fun, taking risks and enjoying life a little too much in the company of our friends.
Die Happy Tonight started with the belief that life is too short for dull nights. That if you truly want to experience something amazing, you must take the plunge into the unknown. We hope that you will take that plunge with us.
If you share in our profound appreciation for authentic connections and provocative experiences, we invite you to join us.
#livefreediehappy
Over the years, Die Happy Tonight has been often imitated - we’re flattered. What has made Die Happy Tonight truly unique and impossible to replicate is our culture and our leadership. Above all else, we're guided each and every day by our organizations ethos.
OUR ETHOS
Integrity - We believe in treating people right. Especially the women that frequent our events. When these women are taken care of and empowered something electric happens.
Innovation - If you truly want to experience something spectacular, you must take the dive into the unknown. Take risks. Experience new people, places and things. When everyone goes right, go left. Think forward. Push the envelope.
Curation - A great party, begins with great people. We go the extra mile and take great pride in attracting a discerning set of men and women guests who add to the energy of our events. Our professional hospitality team, stunning girl-next-door models, world class entertainment and distinguished partners are by design.
Details - Go above and beyond, even when others don’t take notice. Every small detail amounts to the grand experience that is felt by all. Our goal is simple, provide that “Damn! That was the best night of my life.” moment.
Give Back - Leave the world a better place. We’re fortunate to be in a position to help others. With our resources we support our models creative and entrepreneurial pursuits, as well as a number of local, female focused initiatives and causes.