Die Happy TONIGHT is A BOUTIQUE HOSPITALITY and CREATIVE AGENCY based in New York City. We ARE the creators of Rosewood Theater, New York Cities MOST INFAMOUS GENTLEMEn’s CLUB, and liberating social experiences enjoyed by adventurous men and women throughout the world.


 

OUR HISTORY

 

Once upon a time, there was a young marketing executive who frequented strip clubs. He became annoyed of the “hustle” and bored of the same everywhere he went. One day, his friends suggested inviting a group of college girls to his New York City loft for a “lap dance” party. The following is of mystic folklore.

For several years he hosted invitation-only events that only dreams are made of. These “underground” lap dance parties grew from his home to top nightclubs, hotels and lounges throughout New York City. Along the way he launched Die Happy Tonight, a boutique hospitality and creative agency.

In the summer of 2018, a group of renowned hospitality professionals approached him to re-imagine an existing strip club (the popular Headquarters) and create an entirely different gentlemen’s club for the modern, discerning man. Through this collaboration, the convergence of food, music, cocktails, and entertainment was formed to create an immersive, multi-sensory event unlike anything before it.

 
 
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With it’s “underground lap dance” vibe and unique management approach, Rosewood Theater is now considered the “the worlds most liberating gentlemen’s club”. The Hudson Yards, speakeasy inspired lounge has no strip club vibe. Instead, the club boasts a relaxed and upscale cocktail party environment with “atmosphere models” that, if you’re lucky, provide topless lap dances. It’s an experience that can not be defined by words, it must be felt.

 
 

But I am greedy for life. I do too much of everything all the time. Suddenly one day my heart will fail...Perhaps they will put on my tombstone. 'This Man Died from Living Too Much." - Sir Ian Fleming

 
 

Today, Die Happy Tonight is highly sought after by discerning men and bold women around the globe. Our unique gentlemen’s club and envelope pushing experiences have revitalized an otherwise stale nightlife and adult entertainment industry. We're known for attracting beautiful people, dancing all night, taking risks and enjoying life a little too much in the company of our friends.

Die Happy Tonight started with the belief that life is too short for dull nights. That if you truly want to experience something amazing, you must take the plunge into the unknown. We hope that you will take that plunge with us.

If you share in our profound appreciation for authentic connections, provocative experiences and bold adults, we invite you to join us.

#livefreediehappy

 
 

Over the years, Die Happy Tonight has been often imitated - we’re flattered. What has made Die Happy Tonight truly unique and difficult to replicate is our culture, our people and our leadership. Above all else, we're guided each and every day by our organizations ethos.

OUR Ethos

Integrity - We believe in treating people right. Especially the women that frequent our events. When these women are educated, respected and empowered something electric happens.

Innovation - If you truly want to experience something spectacular, you must take the dive into the unknown. Take risks. Experience new people, places and things. When everyone goes right, go left. Think forward. Push the envelope.

Curation - A great party, begins with great people. We go the extra mile and take great pride in attracting a discerning set of men and women guests who add to the energy of our events. Our professional hospitality team, world class entertainment and distinguished partners are by design.

Details - Go above and beyond, even when others don’t take notice. Every small detail amounts to the grand experience that is felt by all. Our goal is simple, provide that “Damn! That was the best night of my life.” moment.

Give Back - Leave the world a better place. We’re fortunate to be in a position to help others in need. With our resources we support a number of local, women focused initiatives and causes.