An Honest Message from Our Owner & Founder

Dear community,

For the past year we have been exploring new markets (Amsterdam, LA & Miami), an NFT based membership model, re-launching our mobile application and new creative projects... all very exciting stuff. However, I am at a standstill.

You see, I've been operating Die Happy Tonight for over a decade now. It was a lot of fun in the beginning (too much fun at times!) and I gave it my all to make this dream a success. Over time, this dream became more and more a legit business and less and less fun. For the past three years I have been focused on re-inventing myself as a man and pursuing a new dream, building a 100 acre wellness camp in the Catskill Mountains. I know, not sexy... but it fills my soul.

Even with my focus elsewhere, we survived Covid and are currently doing about 60% of pre-Covid business. Each week, on average, 180+ models and 700+ guests attend our events; with 10% being first timers. All through word of mouth. What's scary and also exciting is the gentlemen's club industry as a whole has changed drastically over the last decade. Changes in technology, government and culture have made the girlfriend experience easier to access than ever. Because of this, about 30% of the clubs in New York City have closed for good. Even with these new challenges, the growth potential in this space, especially for a company like ours, is massive.

Die Happy Tonight has amassed a loyal following of models and guests due to our truly unique business model and our ability to push the envelope. So, I ask you, our beloved community, "what are your thoughts on the future of Die Happy Tonight and would you like to be involved"?

For the first time in 10+ years I am opening this conversation and the opportunity to invest in Die Happy Tonight to our community. Shoot us an email at eve@diehappytonight.com with your thoughts and your dreams - maybe we can make them come true. And if you're interested in investing or collaborating I am excited to explore all possibilities with you as we continue to re-invent the modern gentleman's club. Interested investors and collaborators, please complete this form.