It all started when…

12 years ago, I found myself outgrowing the traditional strip club scene. The dizzying chaos, one-sided transactions, and emptiness I felt after each visit had lost their appeal. But I still craved genuine connection with beautiful women.

So, I set out to re-imagine the modern gentleman’s club.

In 2013, a Meatpacking loft was transformed into a private club that would later become known as Die Happy. It was refined, relaxed, and—above all—a safe and empowering space for both men and women.

Instead of hiring professional dancers, I put an ad on Craigslist and welcomed “girl-next-door” types—everyday women curious about exploring and expressing the erotic sides of themselves. When these women felt safe, seen and empowered, something magical happened: they blossomed.

Being around women who were truly turned on and expressive was transformative—not just for them, but for me.

Through these exchanges, I connected deeply with myself. I became a more present, expressive, and connected man. For the first time, I stepped outside of my head and into my heart… and I left feeling good. A lot like the feeling after good s*x with a close lover.

Yes, all of this from a lap dance.

Over the years, our underground lap dance parties became a New York City staple—whispered about and sought after. In 2018, we took the next step and opened our own licensed cabaret in Hudson Yards: Rosewood Theater. Since then, it has become our sanctuary—a home for our very own erotic (r)evolution. A space where we continue to explore, experiment, and re-imagine what a gentleman’s club - and ourselves - could be.

Human expression and connection is what Die Happy has always been about and remains at the cornerstone of Rosewood Theater. It is the essence of our club and the human experience that we all are privileged to share. If this resonates with you, you’re in the right place.

We look forward to welcoming you into our potent world.

-KM